Today’s Feature Friday is Tribe Maker Media, an internet marketing company who creates your digital network, bringing you and your business to the people who matter to you most.
I’ve photographed Giovanna, the mind behind this business, several times. She is a heart-based woman who truly wants what’s best for you and your business in the online world. She is constantly learning what’s new in the industry so she can bring cutting edge information to the table. She’s a vegan, a home chef and is the president of our BNI chapter this year.
In her words…
How many years have you been in business and how did you get started in the industry?
I started my marketing career in radio. I loved the creativity of radio. I had the chance to write and voice ads for my clients. I loved working on special events and seasonal programs that allowed even the smallest businesses who had great goods and services to have a voice on the air. That felt more meaningful to me. Then, one of my very best radio clients moved on to another company. We got along well, had a lot of creative fun and success together and about six months later, he asked if I would be interested in coming to work with him. I jumped at the chance. The data available for online clients to make decisions and prove that you moved the needle in a digital marketing environment was quite different from the stale statistical data of radio. I was hooked on the data, the proof and ability to measure the data.
When you were young, what did you want to be when you grew up?
When I was young I wanted to be a diplomat because I admired people who were multi-lingual. Being able to speak several languages, I thought I could talk to anyone.
What is your favorite part of your job/career?
I love being a hero and cheerleader for my clients. They have something of value to offer the world and I make sure the world knows about them. I love helping them connect with their best potential clients, partners and vendors…their tribe. Some of my most satisfying work has been helping clients to recover from a Google penalty.
What services /products do you offer/provide?
Tribe Maker Media helps small business owners be more visible on the internet. I do this through a combination of Search Engine Optimization and Paid Search. I like to start with an SEO audit to determine our starting point.
What sets your company apart from your competitors?
I help my clients to define the aspects of their business that make them unique from THEIR competition, create a content marketing plan that reflects their authentic voice, and work a sound link development plan that improves their rankings.